Nina Taylor 
Every spring, bass fans circle one weekend on the calendar. In 2027, that weekend brings thousands of anglers to Greenville, South Carolina. The Bassmaster Classic Outdoors Expo 2027 runs from March 19 to 21, and it gives visitors a chance to test rods, compare boats, and meet their favorite pros face to face.
This guide covers everything you need. You will find dates, venues, gear, boats, brands, new products, and travel tips. Additionally, you will see tables, checklists, and ten quick answers at the end.
Important Note About the Dates
Dates matter when you book flights and hotels. B.A.S.S., the organizer, lists March 19–21, 2027 on its official expo page. Therefore, this guide uses those dates. However, schedules can shift, so check bassmaster.com before you travel. If you saw January 19–21, 2027 somewhere online, treat it as an error and confirm with the organizer.
Quick Facts at a Glance
The table below gives you the key details in one place.
| Detail | Information |
| Event | Bassmaster Classic Outdoors Expo |
| Dates | March 19–21, 2027 (Friday to Sunday) |
| City | Greenville, South Carolina |
| Expo venue | Greenville Convention Center |
| Weigh-in venue | Bon Secours Wellness Arena |
| Tournament lake | Lake Hartwell |
| Kickoff event | Thursday night party before the expo |
| Anglers in the field | 55 qualifiers |
| Greenville crowd in 2022 | About 154,932 fans across Classic week |
| Exhibitors at a recent expo | More than 200 |
What Is the Bassmaster Classic Outdoors Expo?
The expo is a huge consumer show that runs alongside the sport’s biggest tournament. B.A.S.S. calls it the largest consumer fishing show in the country. Visitors walk through aisles packed with rods, reels, lures, boats, apparel, and outdoor gear.
However, the expo offers more than shopping. Brands run demos, pros sign autographs, and fans pick up tips from experts. Meanwhile, the tournament plays out on the lake, so the whole city buzzes with fishing talk.
For many families, the expo is the heart of Classic week. It costs less than most trips, and it fits all ages. Moreover, the event pairs well with weigh-ins in the evening, which feel like a concert for anglers.
Dates, Location and Weekend Schedule
The Bassmaster Classic Outdoors Expo 2027 follows a simple pattern. The week starts with a kickoff party on Thursday night. Then the expo opens on Friday and runs through Sunday. Meanwhile, anglers launch each morning on Lake Hartwell and return for live weigh-ins.
This will mark the fifth time the Classic visits the Greenville and Anderson area. That sets a record for the most visits to a single region in the tournament’s history. Because of that history, local crews know how to handle big crowds.
| Day | What to Expect |
| Thursday, March 18 | Kickoff party and early fan events |
| Friday, March 19 | Expo opens, morning takeoff, afternoon weigh-in |
| Saturday, March 20 | Busiest expo day, takeoff, weigh-in, pro meet-and-greets |
| Sunday, March 21 | Final day, championship weigh-in and trophy ceremony |
Organizers post exact hours closer to the event. Therefore, plan to confirm opening times on the official site a few weeks ahead.
Venues and Getting Around
The expo takes place at the Greenville Convention Center in the downtown area. Weigh-ins happen at the Bon Secours Wellness Arena, which sits close by. As a result, you can walk between the two venues. Downtown Greenville also offers restaurants, shops, and a scenic park along the river.
The tournament itself runs on Lake Hartwell, a lake of about 56,000 acres that borders South Carolina and Georgia. Boats launch from Green Pond Landing near Anderson. That ramp sits a short drive from downtown, so plan extra time if you want to watch a takeoff.
Here are a few simple travel tips:
- Book your hotel early, because rooms fill fast during Classic week.
- Arrive at the expo early on Saturday to beat the crowds.
- Use rideshare or walk downtown to avoid parking stress.
- Pack comfortable shoes, since the show floor is huge.
- Bring a light bag for free samples and brochures.
Fishing Gear You Can Expect
Gear is the main draw for most visitors. Rod and reel makers fill large booths. Lure companies show new colors and shapes. Line brands offer tests and giveaways. Additionally, many sellers run show-only discounts that you will not find in stores.
Here are the main gear categories you should expect to see:
- Rods and reels for bass, from budget models to premium builds
- Crankbaits, jigs, soft plastics, spinnerbaits, and topwater lures
- Fishing line, hooks, weights, and terminal tackle
- Electronics such as fish finders, trolling motors, and mapping tools
- Tackle bags, boxes, and storage systems
- Fishing apparel, sun gear, rain jackets, boots, and hats
- Coolers, camp gear, and outdoor accessories
Tip: Make a short list before you go. Otherwise, the sheer number of booths can feel overwhelming. Additionally, bring cash or a card for small vendors who offer deals on the spot.
Boats and Marine Products
Boats draw crowds every year. Several major boat builders bring their newest bass boats to the floor. Visitors climb aboard, sit at the helm, and check out storage, deck space, and livewells. Furthermore, dealers often answer questions about engines, trailers, and financing on the spot.
Boats on display usually include:
- Aluminum bass boats for lakes and small rivers
- Fiberglass bass boats built for speed and tournament use
- Pontoons and deck boats for family fishing
- Jon boats and utility boats for budget buyers
- Outboard motors, trolling motors, and trailers
However, a boat is a big purchase. Therefore, use the expo as a research stop. Compare several models in one day, take photos of price sheets, and ask about delivery times. Many buyers return home with a short list and a clear budget.
Brands and Exhibitors
The exhibitor list changes each year, and organizers have not yet posted a full list for 2027. Even so, past shows give a good picture. In 2024, more than 200 exhibitors filled about 275,000 square feet of space at the Tulsa show. Greenville drew similar crowds in 2022.
Past partners and exhibitors have included GSM Outdoors, Epic Baits, ECOXGEAR, and Jockey Outdoors Collection by Luke Bryan. The 2026 expo carried a presenting sponsor from the fireworks industry, which shows how wide the sponsor mix can run. Meanwhile, the tournament itself carries the Bass Pro Shops name and Under Armour as the presenting sponsor.
Because lists change, use this table as a planning guide rather than a promise.
| Category | What You Will Likely See |
| Tackle and lures | Major lure makers and small custom shops |
| Rods and reels | Top national brands and new rising names |
| Boats and motors | Leading bass boat builders and engine makers |
| Electronics | Sonar, GPS, and trolling motor brands |
| Apparel | Fishing shirts, jackets, and outdoor wear |
| Outdoor gear | Coolers, camp products, and hunting items |
New Products and Launches
The expo has grown into a launch stage for new fishing products. Brands save fresh lures, rods, and electronics for this crowd because the audience is so focused. As a result, you often see items before they reach store shelves.
B.A.S.S. has not confirmed 2027 product launches yet. However, you can prepare in a few ways. Follow brand pages on social media in the weeks before March. Additionally, watch for press releases from tackle makers, since many announce booth numbers and demos early.
Trends worth watching include:
- Smarter fish-finding electronics and easier mapping tools
- Lighter, stronger rods built with newer materials
- More lifelike soft plastics and realistic paint patterns
- Battery and power upgrades for trolling motors
- Sun-protective and moisture-wicking apparel
One more rule change deserves attention. B.A.S.S. will use a coin flip to decide whether the 2027 Classic allows live sonar. The result will flip for the 2028 Classic. Therefore, electronics brands may highlight the rule in their displays, and pros will likely discuss it at the show.
Tickets, Admission and Hours
Past Classic expos have offered free entry to the public. For example, the 2024 expo in Tulsa let fans walk in at no cost on all three days. However, rules can change from year to year. Therefore, confirm ticket details on the official expo page before you go.
Some extras may cost money. Weigh-in seats, special concerts, and VIP packages often carry separate prices. Additionally, parking and food add to your budget. The table below shows a simple way to plan.
| Expense | Planning Note |
| Expo entry | Free at recent shows, so confirm for 2027 |
| Weigh-in seats | Check the official ticket page |
| Parking | Varies by lot and day |
| Food and drinks | Budget for a full day downtown |
| Hotel | Book early for the best rates |
| Gear shopping | Set a limit before you enter |
How to Make the Most of Your Visit
A little planning turns a good day into a great one. First, study the floor map when organizers post it. Next, mark your top five booths. Then, schedule your visit around pro appearances and demos.
Follow these steps:
- Arrive when doors open to avoid long lines.
- Visit your must-see booths first, then wander.
- Ask brand reps about show-only deals.
- Take photos of price tags and product codes.
- Rest at midday, because three days of walking add up.
- Charge your phone and carry a small power bank.
In addition, bring a tote bag. You will collect stickers, hats, and catalogs quickly. Finally, keep your receipts in one place so returns stay simple.
Who Should Attend
The expo fits many types of visitors. Beginners learn basics from friendly staff. Experienced anglers compare top-end gear. Families enjoy kid-friendly activities. Meanwhile, dealers and small business owners scout trends and make contacts.
Here is how different groups benefit:
- New anglers get simple advice and starter gear ideas.
- Tournament anglers test tools that save time on the water.
- Families find games, giveaways, and photo spots.
- Boat shoppers compare many models in one location.
- Fans meet pros and collect autographs.
Why Greenville Is a Great Host
Greenville has hosted the Classic before, and the city knows what fans want. In 2022, the Classic drew an estimated 154,932 people across all events and generated more than 25 million dollars in local economic impact. Because of that success, local leaders welcomed the 2027 return.
The lake adds to the appeal. Lake Hartwell has a strong bass fishery, clear water in many areas, and plenty of ramps. Furthermore, downtown Greenville gives visitors dining, walking trails, and lively evening spots after the show.
Conclusion
The Bassmaster Classic Outdoors Expo 2027 promises a big weekend for anyone who loves fishing. It runs March 19–21, 2027, at the Greenville Convention Center, with weigh-ins at the Bon Secours Wellness Arena and the tournament on Lake Hartwell. Visitors can expect hundreds of exhibitors, new boats, fresh gear, and plenty of chances to meet pros.
However, details can change. Therefore, verify dates, hours, and ticket rules on the official B.A.S.S. site before you book. Plan early, set a budget, and mark your must-see booths. With a little preparation, you will enjoy every minute of the show.
Frequently Asked Questions
1. When is the 2027 Bassmaster Classic Outdoors Expo?
The expo runs March 19–21, 2027, from Friday to Sunday, according to the official B.A.S.S. page.
2. Where does the expo take place?
It takes place at the Greenville Convention Center in Greenville, South Carolina.
3. Is the expo free to attend?
Recent editions offered free public entry. However, confirm 2027 admission details on the official site.
4. Where will the weigh-ins happen?
Weigh-ins take place at the Bon Secours Wellness Arena in downtown Greenville.
5. Which lake hosts the tournament?
The anglers compete on Lake Hartwell, with launches from Green Pond Landing.
6. How many anglers compete in the 2027 Classic?
The field includes 55 qualifiers who earn spots through Elite Series, Opens, and other B.A.S.S. paths.
7. Can I buy fishing gear at the expo?
Yes. Many exhibitors sell gear on site, and some offer show-only deals.
8. Will boats be on display?
Yes. Boat builders and dealers usually bring bass boats, pontoons, and motors for visitors to explore.
9. Is the expo good for kids and families?
Yes. The expo offers activities, giveaways, and a lively atmosphere that suits all ages.
10. How can I find the exhibitor list and new product news?
Check the official B.A.S.S. expo page and follow brand social media pages in the weeks before March.
